Illustration   ━━━━   Picturebook   ━━━━   Sketchbook   ━━━━    Design for kids   ━━━━   

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DIY handicraft pop-up book | Build a coral reef ecosystem on your own
Working together with the Shanghai Natural History Museum, a craft-book was designed to invite children to create their own coral reef system.  It makes kids to experience the natural knowledge intuitively thanks to the self-explanatory  format and engaging DIY features.

Client | Shanghai Natural History Museum
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EF english textbooks design | A book for teens and for classroom scenario

In 2015, EF planed to upgrade a series of english textbooks targeting teens at 9-13 years old. Based on the thourough research about the target group’s visual maturity, a fresh new visual was designed to better serve students as well as teachers in the classroom scenario.

Client | EF 
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Schoolbag design | Key visual and color scheme design for the 6-7 years old kids

The award-winning schoolbag brand, MoonRock, wants to launch an illustrated series to better meet the children’s preference.  I worked with MoonRock to redesign the holistic look&feel of two schoolbag models for primary students.

Client | MoonRock
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Schoolbag design | Key visual & color scheme design for the young teens (8-10)
Following the market success of the first year’s design, MoonRock aimed to produce schoolbags for an older group. For the new schoolbag model, I designed motifs and color schemes, which targeting  8-10 years old children.

Client | MoonRock
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Veggie Power |
Brand event for Shanghai reopen

During the shanghai lockdown in the spring of 2022, there were many bitter and fun stories about vegetables. When the city of Shanghai gradually reopened, we curated a vegetable-themed event in the GAP store, which echos back to our shared  vegetable memories in the lockdown.

Client | Gap
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