

DIY handicraft pop-up book | make a coral reef ecosystem on your own
Working together with the Shanghai Natural History Museum, a craft-book was designed to invite children to create their own coral reef system. It makes kids to experience the natural knowledge intuitively thanks to the self-explanatory format and engaging DIY features.
Client | Shanghai Natural History Museum
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In 2015, EF planed to upgrade a series of english textbooks targeting teens at 9-13 years old. Based on the thourough research about the target group’s visual maturity, a fresh new visual was designed to better serve students as well as teachers in the classroom scenario.
Client | EF
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Schoolbag design | key visual and color scheme design for the 6-7 years old kids
The award-winning schoolbag brand, MoonRock, wants to launch an illustrated series to better meet the children’s preference. I worked with MoonRock to redesign the holistic look&feel of two schoolbag models for primary students.
Client | MoonRock
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Schoolbag design | key visual & color scheme design for the young teens (8-10)
Following the market success of the first year’s design, MoonRock aimed to produce schoolbags for an older group. For the new schoolbag model, I designed motifs and color schemes, which targeting 8-10 years old children.
Client | MoonRock
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